From August 30th onwards, Instagram would be ditching their “swipe-up” links feature, which was a way to access specific account-owned sites through their uploaded stories. The feature was beneficial for content creators, small businesses, and NGOs to put up links on their stories that can be accessed by swiping up. They have decided to remove this feature entirely, as they are overhauling link-sharing through stories. Instead of the swipe-up feature, Instagram plans to introduce link-stickers that certain certified people can use. Currently, there is no particular benchmark for the permission of using link stickers; however, reports claim the person needs to have more than 10,000 followers.

Additionally, whoever had permissions to use the swipe-up links on their stories will now be able to use link stickers in their stories without needing to go through any process. Some content creators are still facing an issue regarding the transition, and they have not been able to use the link stickers even when they previously had permissions to use swipe-up links. The process is a little slow, but soon, people could put swipe-up links and access link stickers.

The new feature looks quite promising and might increase the use of Instagram’s web pages. And make accessing sites much easier for the users. Additionally, the requirements for using the link-stickers are much more lenient than the previous requirements for the swipe-up links in stories. With this link, sharing on Instagram will get a broad audience and a much wider user base. Improving the quality of life for the people sharing links and accessing links.

Concludingly, this shift from swipe-up links to link stickers is in line with the creative direction of Instagram as this feature aligns with the poll feature, sticker feature, etc., of Instagram. This would overall benefit many small businesses, entities, and organizations. And refine link-sharing by a significant margin. It will add more creativity to it and motivate people to share links on Instagram much more. However, the feature is still new, and after the complete transition, we would get to know the actual feedback on the feature.